THE VOICE of Asian Pacific Americans
Asian Enterprise (AE) is published monthly and distributed to the Asian Pacific American business community through subscription. It was founded to become the information source for the growing number of independent Asian Pacific American entrepreneurs throughout the United States. AE is lively and graphically attractive. It focuses its editorials on women and minorities in business, certification policies and procedures, access to small business programs for subcontractors, the fiscal and business impacts of public activity, as well as the educational and cultural issues of special concern to the Asian Pacific American business community. AE has become the voice of our business community to public policy makers, corporate America and the 33,000 others who read it !
Benefits of Target Marketing
A company’s credibility and image within an ethnic market is strongly enhanced by advertising in a medium specifically targeted towards that audience. By an overwhelming margin, our readers say that companies which target them specifically are viewed more favorably than companies going for the general approach.
“I’m inclined to view more favorably companies that recognize and acknowledge the Asian American market and community in their advertising.”
Agree 94.8% Disagree 3.3%
“I respond more favorably and pay more attention to advertisements featuring Asian Americans than to advertisements with non-Asians models/ personalities.”
Agree 89.3% Disagree 7.6%
“Advertising in Asian American publications is an effective way for companies to reach and inform me of their products and services.”
Agree 91.2% Disagree 6.4%
A company’s credibility and image within an ethnic market is strongly enhanced by advertising in a medium specifically targeted towards that audience. By an overwhelming margin, our readers say that companies which target them specifically are viewed more favorably than companies going for the general approach.
“I’m inclined to view more favorably companies that recognize and acknowledge the Asian American market and community in their advertising.”
Agree 94.8% Disagree 3.3%
“I respond more favorably and pay more attention to advertisements featuring Asian Americans than to advertisements with non-Asians models/ personalities.”
Agree 89.3% Disagree 7.6%
“Advertising in Asian American publications is an effective way for companies to reach and inform me of their products and services.”
Agree 91.2% Disagree 6.4%
About Us
Learn about the issues that impact the Asian Pacific American business community, women and minority-owned businesses today.
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909.319.2306
909.319.2306
